Bionade Komik Keller
Student work
Collaboration with Florian Behne & Dennis Friesen
The task was to develop a Bionade Club. With the “Bionade-Komik-Keller” we addressed a new target group without losing existing customers. The club includes a comedy tour with 12 stops in Switzerland, Austria and Germany, which is accompanied by well-known comedians and new talents. For tis club, we developed this campain.
For the posters, it was important to us to find creative headlines that incorporate both Bionade’s values and the comedy aspect. To make this even clearer, we decided to depict a Bionade bottle as a microphone, which can also be found as icons in other media.
Of course, social media was also a big part of the campaign. We mainly decided to advertise with the comedians to get the peoples attention.
